A specialist digital agency, building websites that deliver results.

In 2016 we changed the way we worked with our clients and began to deliver websites in a different way. It was a decision based on experience and a frustration with vanity metrics; we wanted to stand apart.

We could see that predicting how users would interact with a hypothetical website was no substitute for real, live data; and that the improvements you can make once a site goes live – using behavioural science and testing, are where the magic really happens.

If we could demonstrate measurable results for our clients; if we could just stop talking about nebulous concepts like ‘engagement’; our service would sell, and pay for itself.

We now deliver sites in the middle of our project time with clients. This approach means we have much more time to apply behavioural science, psychology, A/B testing, user videos, heatmaps and interviews to deliver better conversion rates. Some of our successes are collated here.

A team of five, Northern Comfort has worked for a huge range of clients – from billion pound multinationals to small, local businesses. But we don’t just want to increase your page views. We want to change your bottom line.


Northern Comfort Founder Rob Dobson has been working in digital and building websites for 20 years. From designing and developing the world’s first internet bank in 1999 (smile.co.uk), he began Northern Comfort in 2010.


We find nearly all our work via client recommendation. Most are direct clients but we have also worked with agencies as a digital partner.

agency partners

The Chase

Ingenious Ideas


past clients


Astra Zeneca

William Grant

Sailor Jerry

Ordnance Survey

Odeon Cinemas



L&Q Priced In

Travis Perkins







TRW Automotive

Orange Amplifiers




see how we
can help you

Call us on 0161 974 1797,
or email [email protected]