We could see that predicting how users would interact with a hypothetical website was no substitute for real, live data; and that the improvements you can make once a site goes live – using behavioural science and testing, are where the magic really happens.
If we could demonstrate measurable results for our clients; if we could just stop talking about nebulous concepts like ‘engagement’; our service would sell, and pay for itself.
We now deliver sites in the middle of our project time with clients. This approach means we have much more time to apply behavioural science, psychology, A/B testing, user videos, heatmaps and interviews to deliver better conversion rates. Some of our successes are collated here.
A team of five, Northern Comfort has worked for a huge range of clients – from billion pound multinationals to small, local businesses. But we don’t just want to increase your page views. We want to change your bottom line.
Northern Comfort Founder Rob Dobson has been working in digital and building websites for 20 years. From designing and developing the world’s first internet bank in 1999 (smile.co.uk), he began Northern Comfort in 2010.
We find nearly all our work via client recommendation. Most are direct clients but we have also worked with agencies as a digital partner.
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