Our base package; we use our years of direct experience increasing the conversion rates of D2C sites, to fully review your website and show you specifically what you should change, and how, to fix your site and improve your conversion rates.
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“I am so delighted with the experience that I am literally happy for you to say whatever you want!”
We begin by going through the site ourselves as a customer would, taking the routes through to purchase and checking the functionality, process, layout and user experience to see what makes sense, what works, what is confusing, and what breaks.
It’s often hard for someone internal to a company to do this; they’re so at ease with their own website that they just ‘know’ how everything works. We call this the “AirBnB problem”; ever checked into an AirBnB and spent 5 minutes opening every cupboard door to find the fridge? To the person who owns the place, it’s obvious; but to you, starting afresh, it’s never where you’d expect it to be.
By going through the whole purchase process, with all and every option, we can highlight which parts of the process work, which are confusing, and which are broken.
We do this work before anything else, so that we’re coming to the site completely fresh. We can then use this experience to put the rest of the work into context; we can see how our problems with the site align with real customers’ experiences, and how those issues impact on your sales.
We have a 100+ checklist of best practices across UX and CRO, which we’ll run the site through. Not all of these are always relevant, it depends on your website. All of these points will be backed up with academic research to show that we’re highlighting quantifiable UX issues, rather than expressing our own opinion on what ‘good’ looks like. Again, everything is backed by data.
This is where we put everything together. We’ll document all the findings from the above work, and create a list of suggested changes. Some of these you’ll be able to do immediately, some you can use to brief in your existing agency. All research, documentation, etc, will be provided as evidence and context for the work suggested. This will be in appendices and referred to in the main document.
We’ll present everything on a Zoom call so you leave with a full understanding of what the issues are and how you can solve them.
“Northern Comfort is a great agency to partner with either as a business/brand owner or as an agency. With their focus on quality and conversion, you are in safe hands.”
straight forward design
