“Northern Comfort have been instrumental in enabling UNCLE to move to a more agile way of developing our brand and proposition. Data, experiences and conversion rates have been steadily improving each month as we learn more about our customers and their behaviours and preferences.”
Scott Williams, Marketing Manager, UNCLE.
What is a Design Sprint?
A Design Sprint is a 4/5-day process for rapidly solving big challenges, creating new products, or improving existing ones. It compresses potentially months of work into a few days. AJ&Smart are world-leaders at this; we’ve been trained by them.
Why use a Design Sprint?
Design Sprints are the fastest way to find out if a product is worth developing, if a feature is worth the effort, or if your value proposition is really valid. Companies are spending too much time in meetings and discussions and are being out-developed and out-performed by more nimble, agile competitors.
Don’t invest months of time, invest a week.
How does a Sprint look?
The Design Sprint is essentially a 4 or 5-day intense hackathon.
- Day 1 is working with you to define the scope of the week, and the question we’re answering.
- Day 2 we’ll come up with solutions, reviewing existing ideas and sketching
- Day 3 we critique Day 2’s work, pick a winner, and refine.
- Day 4 is about rapidly building the high fidelity prototype, which is then tested with real users on Day 5.
(Sometime this week is condensed into four days, something we’re actively working to refine our process towards)
What is the exact outcome?
A high-fidelity interactive prototype, tested by real users, and with clear insights on where to go next. This is not a “wireframe” or a “paper prototype”, it looks and feels like a real product.
What happens after a Sprint?
Once you have a tangible representation of your product in your hand, and real user insights to guide your next steps, making decisions becomes a lot easier. You could use a second sprint to iterate and polish the idea, bringing it very close to production-ready, or you could use the prototype to sell the idea further and develop the concept.