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Unit 5-6 Prudential Buildings
61 St Petersgate
07776 192 617

Luke Jermay

I am so delighted with the experience that I am literally happy for you to say whatever you want

Luke Jermay

Following a nationwide theatre tour, Luke Jermay came to us with a question:

What if mind-reading and prediction had taken root the same way as jazz in 1920s America?

What if fortunes were the order of the evening, not dangerous and seditious melodies, and daring people gathered in underground clubs not to dance, but to hear a man telling them things nobody should know…

When we heard Luke’s idea for a unique, immersive kind of mind-reading show for an intimate audience of 20 or 30, we knew we had to create something special: an unsettling energy, one that would give people just a hint of the feelings they’d experience during Luke’s show.

We started with what would become the heart of Luke’s visual brand identity: his logo.

We opted for a simple, typographical approach, curving the text to the arc of a pendulum, and switching the M and E of Luke’s surname to create a subtle sense of discomfort.

3 AUG 18 — 02 JAN 19


Photography was key to establishing Luke’s brand.

Our aim was to create a sense of mystery and wonder, and to reveal only enough to reassure potential customers that the show is about excitement and fun rather than anything more sinister.

We created a complete suite of print collateral for Luke, including social media assets, posters and table tents.

Because Luke’s shows are an immersive experience, where audience members are expected to leave their doubts and preconceptions at the door, it was vital to maintain a consistent creative direction from start to finish.

We kept the website simple: a single page with subtle points of interest including animation.

Built to load fast and drive users straight into a sale, the site also works to showcase Luke’s brand and establish a sense of anticipation through photography, and written and video content.

Luke now has an online presence that supports his unique approach to magical theatre.

The site is easy to update with new content, hosts a simple-to-use booking form, and funnels visitors towards the point of sale, converting consistently at a rate of around 10%.

The visual brand we created mirror’s Luke’s own inimitable style. This show is a thousand miles from the red velvet and rhinestones that magic and mind-reading have been known for. Instead, the monochrome palette with subtle touches of faded gold sits stylishly alongside ornate serif typography, reminiscent of those old-fashioned bars that inspired Luke to come to us.

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