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Following a nationwide theatre tour, Luke Jermay came to us with a question:
What if fortunes were the order of the evening, not dangerous and seditious melodies, and daring people gathered in underground clubs not to dance, but to hear a man telling them things nobody should know…
When we heard Luke’s idea for a unique, immersive kind of
We started with what would become the heart of Luke’s visual brand identity: his logo.
We opted for a simple, typographical approach, curving the text to the arc of a pendulum, and switching the M and E of Luke’s surname to create a subtle sense of discomfort.
Our aim was to create a sense of mystery and wonder, and to reveal only enough to reassure potential customers that the show is about excitement and fun rather than anything more sinister.
Because Luke’s shows are an immersive experience, where audience members are expected to leave their doubts and preconceptions at the door, it was vital to maintain a consistent creative direction from start to finish.
Built to load fast and drive users straight into a sale, the site also works to showcase Luke’s brand and establish a sense of anticipation through photography, and written and video content.
The site is easy to update with new content, hosts a
The visual brand we created mirror’s Luke’s own inimitable style. This show is a thousand miles from the red velvet and rhinestones that magic and mind-reading have been known for. Instead, the monochrome palette with subtle touches of faded gold sits stylishly alongside ornate serif typography, reminiscent of those