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Brand / Copywriting / UX / Website
UNCLE Living - Website
Project lead: Rob Dobson
Lead Designer:Dave Bird
Lead Developer: Chris Naylor
Copywriter: Rachael Sorenson
UNCLE are a multi-million pound residential rental company with buildings in London and Manchester. In a shift from the standard model, the company own and manage their entire buildings.
As the launch of their new development
at UNCLE Elephant and Castle - the UK’s tallest residential tower - they required something new.
The first requirement was obvious - they needed a new website as slick and modern as their properties, consistently branded and built for speed.
It needed to show off the properties, explain the proposition and - most importantly - get people to book a viewing.
UNCLE wanted to sidestep the traditional approach of relying on third party rental sites and create a bespoke in-house booking system.
This allows them to target renters directly, book them in for a viewing immediately and manage the whole customer journey from end to end.
Northern Comfort have been instrumental in enabling UNCLE to move to a more agile way of developing our brand and proposition. Data, experiences and conversion rates have been steadily improving each month as we learn more about our customers and their behaviours and preferences.