L&Q

L&Q Pricedin Desktop designs

L&QPricedIn are one of the UK’s leading housing associations, providing shared ownership housing both in and outside of London.

Going that one step further, from web design to web architect is just what integrated business demands. Our audience and customers can now seamlessly move from beautifully laid out feature content, on to business products and services, registration and sales more fluidly than ever before. Thanks to the team for a great job

ShootMedia

1000%

increase in qualified leads, year-on-year

3x

visitors convert 3 times as often

4x

visitors spend four times longer on the site

79%

reduction in cost-per-lead

 

Best Use of Digital at the Digital Impact Awards, winning silver
in the property sector.

 

 

Best Digital
Marketing Campaign
at the Property
Marketing Awards

 

Website build

December 2015 – May 2016

Our project for L&Q came to us via recommendation via agency partner Shootmedia. They needed a comprehensive site build which quickly communicated how L&Q’s shared ownership worked and who was eligible in order to make sure new leads were quickly converted and did not go to waste.

Shared Ownership can be a complex proposition to communicate to a customer. Eligibility, costs, percentages – many of the in-bound customer contacts were from people who wanted to know more about the scheme, or were not eligible. This was placing a burden on the sales team, increasing response times.

L&Q needed to educate customers about the Shared Ownership process and its eligibility requirements before they got in touch. They also needed to show eligible customers the range of properties available and encourage sign up.

L&Q Pricedin Desktop designs
L&Q Pricedin Desktop designs

Often clients are too close to a problem to be able to explain the answer even though they’re the experts in their field. So we spent time talking and interviewing L&Q to understand the details of the process they needed to explain, helping them break down a complicated process into a few simple steps.

A website was sketched out and wire-framed around these steps, which was tested at various points to make sure that the language, content, and next steps were clear at every point. We tested UX, information architecture and content as we went, so that when the site went live it had already been thoroughly tested and questioned. This also helped us to avoid our own biases – external testing always helps break any assumptions we’ve made and leads to a better final product.

Shootmedia created fantastic video content to explain the steps, using real customers as interviewees, really bringing the content to life.

Finally, we put in place a simple, yet detailed, analytics set-up to help L&Q understand their customers, so they can further adapt and create content according to customers’ needs.

L&Q pricedin mobile designs

Going that one step further, from web design to web architect is just what integrated business demands. Our audience and customers can now seamlessly move from beautifully laid out feature content, on to business products and services, registration and sales more fluidly than ever before. Thanks to the team for a great job

ShootMedia

see how we
can help you

Call us on 0161 974 1797,
or email [email protected]