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Design / Illustration / Copywriting
Project lead: Rob Dobson
Lead Designer:Dave Bird
Lead Developer: Chris Naylor
Copywriter: Rachael Sorenson
To support the launch of their new 48 Storey building in Elephant & Castle UNCLE needed to create an above the line campaign to let people know what was going on.
Using the London Underground as a captive audience both 48 sheet and Elevator sites were selected.
From the concepts that were presented the one that resenated most was an approach that looked at a classic advertising style most successfully executed in the 70’s by VW.
Focusing on a simple and stylised aesthetic of the building elevation, a benefits and features lead campaign was developed.
Copy lines were developed to focus attention on the things that make UNCLE different to other landlords.
The approach for the 48 SheetBillboard was to exploit the fact that people on the platform were a captive audience, so usual dwell time rules could be worked around.
This longhand copy advert looks to open a dialogue with them that recogises the world as a little topsy turvy at the moment but UNCLE is there to have your back.
With less time and space for these adverts to connect with people they were broken up into a series of single message posters.