Developing high-converting websites through story-telling, data, code and design.

We’re a specialist digital agency in Stockport, UK, building high converting websites.

Our websites help you to grow fast by converting more visitors to customers, increasing sales, and making more money. We work with our clients in two ways: either by creating brand new websites, or by improving existing sites so they work, convert or perform better.

Our founder Rob Dobson has been working in digital and building websites for 20 years. From designing and developing the world’s first internet bank in 1999 (, he began Northern Comfort in 2010. Now a team of eight, we work with clients all over the world, from Berlin to California, Hong Kong to Warsaw.

Our Manifesto

You need results, not a website.

By results we don’t mean vanity metrics, we mean cold, hard cash. Increasing the conversion rate of your website will bring you more; more customers, more money, more sales. More confidence in your products; the ability to expand your range or double down on production. More sales to show the big supermarkets, and better numbers to go to investors with.

We bring you measurable growth with clear ROI, so you can build your business.

We’re here to help you grow.

Optimisation for the head and heart.

We all know a streamlined checkout will improve your sales and clear ‘calls to action’ will convert better. But unlike other CRO agencies we go beyond the basics; our work is influenced by both psychology and data. Which is why we give equal weight to the human factors that affect optimisation — the emotional side, as well as the rational.

Customers decide to buy with their heart, not their head. With over 20 years’ experience, we know that elements of psychology, storytelling and design are just as likely to improve the optimisation of your website as a clear UX; sometimes even more so. Which is why we’ll advise you to think about A/B testing the packages you offer; or the style of your pages at different times of year; or think about the context in which purchases are made.

These changes and experiments — inspired and informed by the heart, as well as the head — are how we make real gains for our clients. Just look at our numbers.

It won’t be 100% right, first time.

If your agency says that they’ll get your website right first time or that their expertise is enough to build you a website that’s immediately the best it can be, they’re either arrogant or ignorant. Customers are not robots; we can never wholly predict their behaviour.

We stay with our clients after their site goes live so we can test it with real customers. With the courage and humility to recognise that what we build can be improved upon. We don’t put the website live and run away and you won’t need to chase us for advice. There will always be improvements that face and surmount the specific challenges your business faces. And we can’t wait to get stuck in.

Challenger Brands have the best stories.

A brand like yours needs to get a specific, mission-driven message across. You, more than the old guard, have a ‘Why’ and a ‘What’. Telling your story is just as important as building your website. Which is why we begin your project by getting our in-house ghost-writer and journalist to interview your founders; delving into their brain to understand not just the what, but the why, the who and the how. Where you are now; where you want to go; and why it matters.

And when we know that, we can tell your customers too.

We give you the same advice we’d give our family.

Seriously. We’ve lost count of the number of clients we’ve told to build their site themselves rather than work with us. If it’s not the right time for you to work with us, we’ll tell you. We’re never going to oversell or talk you into a software product because we get a cut, sell you an approach because we personally like it, or push you into a decision which gives you marginal gains at great expense.

We only want to work with clients who will get at least a 3X return on their investment with us, so we’ll give you our honest advice, at every stage, because that’s the only way you’ll get the results you need.

See how we can help you