Northern Comfort specialise in high-converting websites for challenger brands

By developing, testing and refining your website, we help fuel your growth so you can change your corner of the world.

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One of our clients UNCLE, with a conversion increase of 237%


increase in conversions

One of our clients Ecocleen, with a conversion increase of 274%


increase in conversions

One of our clients Vegums, with a conversion increase of 35x


year-on-year growth

We build websites — we’ve been doing it for over 20 years.

Storytelling, code and design are second nature to us.

But that’s not what we really do.

Our job is to deliver results, not a website. Which is why our speciality is optimisation — not as an add-on agency delivering reports from on high, and not just heat maps and eliminating superfluous clicks. We look for much, much more than a frictionless checkout, and that’s why we call it optimisation for the head and heart.

Human beings buy with their heart. And nowhere is this more true than for Challenger Brands. Mission-driven and values-led, you want an agency that has the experience to understand the nuances of your market; who can use psychology, storytelling and peerless design to make the refinements that will really change your bottom line.

In the timeline of your work with us, your website goes live at the half-way point. That’s because we don’t believe any agency who claims they can wholly predict human behaviour and produce a perfect website, first time.

Optimisation is a process, which requires your agency to observe, bend and shift as they learn more about your consumers. That’s why we actively promise that it won’t be 100% right, first time. No BS, no upsell, just the openness, experience and honesty you need. We give you the same advice we’d give our family.


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Our approach

You need results, not a website.

Your website will go live at the half-way point of the project. It’s not the end point. We want to help you build your business, so once the site is live, we stay with you to see how real customers are using it. And then we tweak, A/B test and amend anywhere we can to get the best possible conversion rate. We don’t put the website live and run away and you won’t need to chase us for advice.

Your challenger brand needs growth — any fire needs fuel. Increasing conversions on your website is what we do — but what that brings you is MORE. More customers, more money, more sales. More people on your mailing list, more people who know who you are. More confidence in your products; the ability to expand your range or invest in your team. We bring you measurable growth with clear ROI.

Optimisation for the head and heart.

All CRO agencies will A/B test alternative UX based on how people use the site. We all know a streamlined checkout will improve your sales, and we’ll do this too. But unlike other CRO agencies, our optimisation is driven by psychology and data. Which is why we give equal weight to the human factors that affect optimisation — like design, story- telling, copy and photography.

This is because customers decide to buy a product with their heart, not their head. With over 20 years experience, we know that elements of psychology, storytelling and design are just as likely to improve the optimisation of your website. Which is why we’ll advise you to think about A/B testing the packages you offer; or the style of your pages at different times of year; or think about the context in which purchases are made. These changes and experiments — inspired and informed by the human heart, as well as our experience — are how we make real gains for our clients. Just look at our numbers.

It won’t be 100% right, first time.

If your agency says that your website will be right, first time; or that their expertise is enough to build you a website that’s immediately the best it can be; they’re either arrogant or ignorant. A site can have the very best UX in the world, but customers are not robots and we can never wholly predict their behaviour. Challenger brands typically have a different kind of product, offered in a different way which requires a more
nuanced approach.

We stay with our clients after their site goes live so we can test it with real customers. With the courage and humility to recognise that what we build can be improved upon. There will always be improvements that face and surmount the specific challenges your business faces. And we can’t wait to
get stuck in.

Challenger Brands have the best stories.

A brand like yours needs to get a specific, mission-driven message across. You, more than the old guard, have a ‘Why’ and a ‘What’. We believe that telling your story is just as important as building your website. Which is why we begin your project by getting our in-house ghost-writer and journalist to interview your founders; delving into your brain to understand not just the what, but the why and the who. Where you are now; where you want to go; why it matters.

We give you the same advice we’d give our family.

Seriously. We’ve lost count of the number of clients we’ve told to build a site using Shopify or Squarespace rather than work with us. We’re never going to oversell or talk you into a software product because we get a cut; or push you into a decision which gives you marginal gains at great expense.

We give you our honest advice, at every stage, because that’s the only way you’ll get the results you need.

See how we can help you.