CRO Services

Customer Focused Optimisation

Find out how to turn more of your website visitors into customers.

CRO Audits

A range of audits to help you stop losing customers, money and ground because of a poorly-performing website.

Customer Focused Optimisation

Find out how to turn more of your website visitors into customers with our book.

If this is you:

  • The founder of a D2C Food and Drink brand
  • In the first few years of its life
  • With conversion rates of around 1-3%.

Then this work-book is for you.

It will show you, step by step, how to increase your conversion rate by 30, 40, maybe even 50% without needing an agency or a designer.
(Or your money back.)

“This book is aimed at the emerging food entrepreneur who is spinning a lot of plates and just wants a simple, tried and tested roadmap to increasing sales on their website. And it really does hit the spot and then some. It’s clearly written and littered with examples showing the benefits of the changes you can make to your website to convert more customers. It is well worth the investment.”

  • jason gibb

    founder, bread & jam

CRO Audits

In just six weeks, fix and optimise your D2C website to make more money.

Learn what’s stopping your customers from buying, how to put yourself in their shoes and re-shape your website to make more money.

Do it all, with

  • Six weeks of virtual training
  • Weekly live sessions with Northern
  • Comfort founder Rob Dobson
  • Feedback from peers who can see
    your site like a customer does.
200% increase in conversions

“Working with Rob and his team feels like a true partnership. They will push back if necessary to ensure a design that is results focussed — proof being that the first set of improvements on our website resulted in a 3x conversion increase. We are so pleased that we are extending the scope of the work and adding in longer term projects.”

  • Richard Canterbury

    founder, lovestruck

Who am I, who are Northern Comfort, and why can we help you?

I’ve been building websites for over 20 years. I set up Northern Comfort ten years ago, and in that time we’ve worked for huge companies like Anglo American, Barclays and AstraZeneca, and built
e-commerce sites with hundreds of purchases per hour.
A large part of our work now is focusing on D2C companies in the food and beverage sector, helping them to sell more products online with conversion rate optimisation.
In 2021 we increased conversion rates for food and drink D2C clients, like you, from 53-100%. One client we worked with for a year was turning over 35x what they were are the start of that year.
This workbook shows you how we do it.

35x year-on-year growth

“We want to continually improve and test our site once live, making considered changes that support and improve our bottom line. Northern Comfort are proven experts at doing this, and we’re delighted to be working with them.”

  • John Rushton

    ceo, vegums

237% increase in conversions

“I was impressed by the creativity and strategy Northern Comfort brought to testing on our website, quickly driving strong results. They are a true partner, always bringing a data driven perspective to the conversation.”

  • Caroline Rodin

    head of marketing, uncle

274% increase in conversions

“We would not hesitate to recommend them.”

  • Jean-Henri Beuke

    mD, ecocleen