237% increase in conversion rate
78% increase in bookings, year on year


We’ve been working with multi-million pound rental innovators Uncle since 2017. In 2019 we delivered a full site redesign. This was to refresh the brand, create individual pages for each of the apartment types, and to incorporate their two new buildings onto the site.

As part of the site redesign, we carried out research on  

  1.  Boutique hotels, and how they sell rooms. They often take a similar approach to Uncle, and sell on a daily basis; 
  2.  Interviews with the building managers — they show the customers around every day and answer their questions. They gave us a wealth of information about what prospective tenants are interested in;   
  3. How the existing site was being used, what content piqued interest, and what content did converting customers see before actually converting.

The new site went live in July 2019, with a 237% conversion increase for the Manchester building, and a general increase of 112%.  The new site also allows for greater data gathering, measurement across A/B sites and multivariate testing – something which we continue to work with UNCLE on, on a retained basis.

“I was impressed by the creativity and strategy Northern Comfort brought to testing on our website, quickly driving strong results. They are a true partner, bringing new ideas, helping us prioritize what would move the needle and always bringing a data driven perspective
to the conversation.”

Caroline Rodin, Head Of Marketing, uncle


In 2018 the majority of our work for UNCLE was in design; reworking pages and clarifying the brand messaging; work on internal branding and collateral. Although we are a results-focused agency, we know how much great design contributes to conversion rates. We don’t have Lubalin posters on our office wall for nothing; beautiful design communicates status, attention to detail and an empathy for the user experience like nothing else.

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