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Creative Direction / Website Design & Build / Content / Illustration / UX / Photography
Project lead: Rob Dobson
Lead designer: Dave Bird
Illustrator: Dave Wharton
Ecocleen are a national cleaning contractor, but one who are much less corporate and genuinely more caring of their staff, with a strong internal culture. We wanted them to stand out in a sea of other contractors who have stale, corporate presences.
Custom illustrations were created throughout the site, giving the brand a more contemporary, but soft and friendly feel.
The Ecocleen story was mapped out over the first six pages, giving a short, step-by-step story to the contact page.
Animations were added to each of these pages bringing the illustrations to life.
The biggest visual change to their brand palette was the redevelopment of the illustration suite. As a large part of their previous website and brand collateral we recognised that is was important to keep this visual style.
We felt however that the illustrations needed to be more flexible, and be a brand element that could be scaled up or down.