Ecocleen

274% increase in conversions, followed by a further 54% increase in conversions

Ecocleen wanted a new website and had an established brand identity which was fresh and different from competitors in their field. We didn’t want to scrap this, but built on it with a suite of new illustrations to give a contemporary, friendly feel. Websites need to tell a story — what they do, who they do it for and why they’re different.

Before we started work our in-house ghostwriter / journalist conducted an in-depth interview with key personnel. Their interview summary gave us some key insights into the story which needed to be told both for end users and potential franchisees.

Ecocleen also needed a website which converted and brought in business. It needed to stand out in a competitive field and keep visitors’ attention for long enough to convert. It also needed to work on mobile. We were able to map out the Ecocleen story in six quick steps — giving a short story for customers to swipe through to get the ‘elevator pitch’, before ending on the contact page.

Deeper in the site, we built content-rich landing pages for the specific industries where Ecocleen operate (schools, hospitals etc) to allow for different, direct entry points into the conversion funnel. Calls to action were added at various points along the way and we also added animation to bring the illustrations to life. The result was a fresh, friendly website which truly reflected Ecocleen’s culture and point of difference.

“Northern Comfort really stood out to us. The proposal they put forward was completely personalised, we could see they had really taken on-board the brief. Working with them has been a breath of fresh air. Our website is beautiful, they thought about everything from user journey, lead generation to brand. We would not hesitate to recommend them.”
Jean-henri beukes, managing director, ecocleen

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